Sugino (スギノ様, Sugino-sama?)
Voiced by: Soichiro Hoshi (Japanese), Vic Mignogna (English)
Sugino is a white tengu and the "god" of Sugino Village. As such, he is often called Sugino-sama. Unlike a black tengu, who is born a tengu, a white tengu was originally a powerful, overly-proud human priest or monk who changed into a tengu. Before Kantarou had tried, Sugino had attempted to break Haruka's seal, but failed. Sugino has a great amount of dislike for the human race, having been a human himself. Sugino is married to Muu-chan, a small, green youkai. Upon being asked how they would reproduce, Sugino states that their relationship is platonic. Prior to meeting Muu-chan, Sugino was a cruel character who earned the nickname of 'violent tengu'. His cruelty caused him to be lonely and hate his immortality.
Sugino is a god who resides in a mountain village, protecting the villagers there. He seems to know Haruka somehow, but it is never really expanded on how.
Because he knows Haruka, he holds a great dislike of Kantarou for a few reasons. The first reason is that Kantarou named and is now master of one of his old friends. The other reason is possibly because he might think that Kantarou may have more spiritual power than he, seeing as Kantarou broke a seal that Sugino could not.
However, Sugino is perhaps best known for his marriage to the mushy mascot Muu-chan, the final reason Sugino hates Kantarou. He is under the impression that Muu-chan likes Kantarou more than him.