is blonde and sexy is top beauty standards in USA?

 

Historically, the "all-American" beauty standard characterized as white, blonde, and thin has dominated US media, associating the look with youth and femininity despite only 5% of the population being naturally blonde. However, these ideals shift significantly by region: the South and California often maintain the traditional blonde, tanned aesthetic, while the Northeast favors a more polished, conservative look, and the Pacific Northwest prioritizes a natural, fitness-oriented style.

Modern standards are increasingly moving away from this singular archetype toward more inclusive and diverse definitions of beauty. Recent trends show a rising preference for brunettes and "thicc" or curvy figures, particularly in areas like Florida. As cultural perceptions evolve, many now view the traditional blonde-and-sexy standard as outdated, reflecting a broader American move toward valuing natural features and varied body types.

further reading reference

https://www.researchgate.net/publication/329823645_American_Beauty_Standards_Paling_in_Comparison_to_the_White_Norm

https://www.nylon.com/articles/southern-women-like-blonde-hair

https://creativematter.skidmore.edu/socio_stu_stu_schol/22/

https://www.theguardian.com/science/2010/jun/04/men-blonde-women-attractive